Identify your target audience. Who is likely to buy your product/service?
My product is targeted at almost everyone (anyone over 8 years of age). People over the age of 13 are most likely to purchase this product.
What is your communication objective? How do you evoke the purchase decision? Is it through awareness, knowledge, liking or preference?
My communication objective is to promote the product through a combination of awareness, knowledge, liking and preference. I intend to achieve this through various means including promoting the watch on health and well-being shows/ magazines/ websites and social media. In addition, by mounting posters and distributing leaflets in medical clinics, hospitals and various other public places such as school, institutes, tafes, universities, shopping centres and letter boxes.
Design your message. Is it a rational, emotional or moral message? Is it a combination of all three?
The message behind my product is purely rational as it makes sense and it will be logic to most people to desire to purchase a product which is multifunctional and most importantly has the potential of saving their life.
Choose the media. Will you use social media, traditional advertising or word of mouth?
I will use a combination of all three types of media including social media, traditional advertising, word of mouth plus various other forms including promotion through broadcasted and live health shows and mount posters.
Message Source. Who will be the face of your communication: you or a celebrity?
Two people will be the faces of my communication. These people include Australian entrepreneur fashion designer and fitness mentor to many people, Lorna Jane as well as Andrew Rochford a former doctor and national medical editor on the seven network.